Our Expertise
If you want to invest, do business, and simply live well in Marrakech, you need more than just a beautiful property. You need trust, guidance, and access to the right networks.
That’s exactly what we offer at Morena.
Whether it’s buying a riad, renovating it, or managing it – we stand by your side. With a personal approach, knowledge of the local culture, transparent communication, and a network of reliable professionals, we guide you step by step.
Property management
Owning a riad in Marrakech is a dream, but that dream also requires organization, attention to detail, and a service that guests will remember for a long time. Whether you live in Europe or anywhere else in the world and want your property managed remotely – we take care of everything.
At Morena, we combine local experience with a personal approach. We know the city, speak your language, and ensure your riad is professionally managed while you watch with peace of mind.
What we do for you:
• Guest management
• Professional photos & listings on Airbnb / Booking
• Communication with guests, check-in / check-out
• Management of bookings and payments
• Daily follow-up
• Cleaning, linens, maintenance
• Coordination of staff or cleaning help
• Inspections after each stay
• Service and hospitality
• Welcome package, personal reception
• Local tips & guest support
• Focus on top reviews and guest satisfaction
• Transparency & reporting with immediate access to all Excel files
• Monthly income and expense reports
• Proactive advice for better occupancy and returns
• Direct communication via WhatsApp or email
Why choose Morena?
• We live and work in Marrakech ourselves
• We know the market and what European clients expect
• We build long-term relationships, not quick deals
• Your guests are welcomed as we would want to be welcomed ourselves
Renovation
Renovating a riad in Marrakech is an adventure, but without knowledge of the local market, craftsmen, and building customs, that adventure can quickly turn into a frustrating story. That’s why Morena guides you from A to Z in renovating your riad, with a focus on quality, style, and authenticity.
We combine our passion for the medina with a keen sense of aesthetics, local building traditions, and modern comfort requirements. This way, we transform your property into a unique place—whether it’s for private use or a commercial guesthouse.
What we do for you:
• Complete project management
• From initial analysis to completion
• Advice on permits, architecture, and material selection
• Planning, budget management, and site supervision
• Collaboration with reliable craftsmen
• Local artisans (tiles, tadelakt, woodwork…)
• Experienced contractors, electricians, and decorators
• Fair pricing and execution without surprises
• Custom design and finishing
• Blend of Moroccan and contemporary design
• Advice on lighting, furniture, colors, and decoration
• Possibility to collaborate with interior architects or decorators from your network
• Save time and reduce stress
• We are your eyes and ears on site
• Weekly updates with photos and status reports
• One point of contact, direct communication
Why renovate with Morena?
• We are active daily in the medina and know the reality on the ground
• We only work with partners who have proven their expertise
• We don’t just build a riad, but a story with character
• Transparency, control, and communication are central to every project
Whether you have bought a ruin, want to refresh an outdated riad, or create a top tourist destination – Morena turns your plans into a reality that is perfect in every detail.
Let yourself be guided by people who truly know the city, the craft, and the target audience.
Riad Purchase
Buying or selling a riad in Marrakech is not your typical real estate transaction. You’re dealing with a different culture, a different administrative system, and a completely different market dynamic than in Europe. At Morena, we understand that. We specialize in guiding international investors who want to buy or sell in the medina safely, transparently, and efficiently.
Whether you’re looking for a riad full of character to live in, a commercial property for a guesthouse, or a smart investment — we search, support, and negotiate as if it were for ourselves. And of course, you can count on our discretion and security throughout the process.
What we do for you:
• Tailored property search
• Based on your budget, goals, and personal taste
• Access to a wide off-market network
• Guided visits with expert advice
• In-depth analysis and due diligence
• Legal checks on property titles
• Technical inspection of the property
• Support during negotiations and notarial process
Selling your property:
• Professional photography and visibility
• Client filtering, viewings, and follow-up
• Full support from initial offer to final deed
Advice and market insights:
• Realistic valuation and potential assessment
• Explanation of return models (Airbnb, seasonal rentals…)
• Long-term strategies (profit optimization or value enhancement)
Why buy or sell with Morena?
• We know the medina from the inside and what truly works
• We speak your language and that of the local market
• We work transparently, with no hidden agendas
• We guide you the way we would want to be guided
At Morena, you’re not a file number. You’re a partner in a story we want to see succeed together — discreetly, honestly, and with love for the city.
Get in touch with us today to find out how we can professionally support your purchase or sale.
Contact us
Curious about what we can do for your riad? Leave your details here, and we’ll schedule a no-obligation consultation.